What is April Fools' Day?
April Fools' Day is 1 April, a day for hoaxes with a history running back at least to the sixteenth century and no clear single origin. A common convention in Britain is that pranks are only fair before noon. It is a normal working day everywhere, which is exactly why so much of the day happens at work and online. The countdown targets midnight at the start of 1 April in your own zone, which gives you the morning window in full.
Anyone planning something has a short window and a sceptical audience, since most people now expect the day. Newspapers and brands have run spoof stories since at least the middle of the twentieth century, and the convention that a hoax should be revealed and should be harmless is what separates it from a lie. The date causes real difficulty for people who need to publish genuine news on 1 April: product launches, funding announcements and research results released that morning are routinely disbelieved, and some organisations deliberately move them. In France and Italy the custom involves sticking a paper fish on someone's back rather than telling a story. It is a working day everywhere, so when the 1st falls at a weekend the office version tends to migrate to the Monday.
Scotland once spread the custom over two days, giving the second to pranks played on a person's back, which is where the paper tail belongs. Spanish-speaking countries keep their hoaxing day on 28 December, the feast of the Holy Innocents, so a joke made there on the first of April lands on nothing. Iran's Sizdah Bedar falls on the thirteenth day after Nowruz, close to the same date, and carries a tradition of lies of its own. The assumption that trips people up is that the day is shared worldwide: a spoof announcement issued to every market will be read straight in half of them.
The next one falls on Thursday, 1 April 2027, and this page counts down to the midnight that starts it in whatever time zone your browser reports.